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Import, exports and Brand building in the FMCG sector.

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Casmara’s Financial, Customer, Internal Objectives Services & Values

Services

Operating out of Gauteng, Casmara has the capacity to provide services throughout Africa, including countries like Malawi, Mozambique, Zambia and Zimbabwe. Our services include the following:
  • Procurement
  • FMCG markets (with over 500 stores, including large supermarket chains)
  • Freight and logistics
  • Import/export
  • Inspection
  • Warehousing and consolidation

Values

  • We uphold the highest standard of integrity.
  • We respect our people, encourage and reward development.
  • We work together across the borders to meet the needs of our customers.
  • We are accountable and strive for continuous service excellence.

Financial Objective

Casmara’s aim is to increase our foot print and market share on FMCG products within the South African supermarket chains, and thus supply more supermarkets with the products that we import. To analyse customer needs, and create interactive social media platforms to engage with these customers and to advertise our FMCG goods on social media and other various media platforms. We would also like Casmara to be known to foreigners as the company that supplies the customer with their favourite “Home from Home” products and to build our online E-Commerce store.
Export | Logistics in Polokwane, Limpopo
Export | Logistics in Polokwane, Limpopo

Customer Objective

Casmara builds long-term relationships with our customers and constantly seeks opportunities to optimise our service offering. While adhering to national and international standards and pursuing best practices, we live our company values in everything we do. We grow by being diligent, bold and taking advantage of challenges in a creative and inventive way.

Some of our customer objectives:
  • Ensure customer is getting best value for the cost
  • Cross sell more products
  • Source additional international commodity clients
  • Strengthen current ties
  • Increase Revenue and product quantities
  • Invest in customer management

    Internal objective

    Internal operational objectives focus on business processes that have an impact on creating customer value and satisfaction, and to focus on maintaining the firm’s core competencies. We follow these objectives in order to achieve the above mentioned elements:
    • Be innovative
    • Proactive training
    • Streamline core business
    • Ensure Control frameworks are in place
    • Invest in tools to make staff more productive
    • Build high Performing teams